Collaborative Social Learning
Everyone has natural resistances which manifest in our decision making process, our communication style, and in our behavior. Once these resistances have been identified by another, one can begin to … Continue reading
Inside Neurographics: Cognitive Drivers of Behavior
Neuroscience has been absent of theory until now, but there has been much debate about the need for it. We still know very little about the science of the brain … Continue reading
Marketing Can Save Humanity
Whether you are in denial, self-absorbed, or just suffering from normalcy and optimism biases we are a species in crisis and on the path towards extinction. There are just over … Continue reading
Raising the BaaR: Business as a Revolution
We all have a responsibility to contribute to society in a way that promotes moral conduct and influences social change towards positive outcomes. Achieving collective action to deliver positive social … Continue reading
Social Engineering: The New Burnham
Happy New Year and welcome to 2013; a redefining year for Burnham Marketing! It has been quite some time since we have published our newsletter or any Digital Sphinx posts for … Continue reading
Sustainable Thinking Drives Social Change
Our apologies for the time lapse since our last post. Client deliverables take priority over blogging, so I’m sure it will not be the last time it will happen. I … Continue reading
Focus on Cultural Engineering
Recently, Volans and JWT released The Future Quotient, which is there take on the emerging agenda around global sustainable development. Future Quotient (or FQ) refers to the measurement of the … Continue reading
DEEP Marketing Relationship Funnel
When we first launched the Digital Sphinx, we introduced everyone to the Relationship Funnel. Since then, we have been developing and refining our relationship marketing attribution model by leveraging these … Continue reading
Dear CEO, Your Procurement Sucks!
You would think that after all of these years at least a basic comprehension of digital marketing and advertising would have resonated with major companies’ executive management team so that … Continue reading
“Faith” vs. “Works”
The focus of the iMedia Agency summit this month was “WCW”, which stands for What Clients Want. The iMedia team did a great job gathering presenters and encouraging dialog around … Continue reading
